I got to work by researching the ten agencies I wanted to work at, followed by stalking researching which recruiter or creative director I would try to get the attention of.

Then, I got to work constructing ten Valentine’s Day boxes and filling them with anything I felt fit the theme. It included everything from “we’re a perfect match” matchboxes, popcorn, and instead of a boring cover letter, I wrote each person an individualized poem.

Additionally, I included a tappable business card that took the recipient to a landing page which included my book, resume, contact info, and a video I filmed of me introducing myself and answering typical interview questions.

It’s no secret that a career pivot is something that comes with extensive challenges. Even though I had copywriting experience, I had spent the last nine years working at SNL and needed to show people I had the creativity and determination to get the job done.

With Valentine’s Day coming up, I decided to launch the lovely “Will You Be My… Employer?” campaign to get the attention of recruiters and creative directors at agencies I wanted to work for.

As someone with a campy, over-the-top sense of humor, this project was a perfect way to blend my personality and creativity, while also showing my capabilities for copywriting and executing a cohesive idea.

I was inspired to do this project after reading books on an advertising such as Writing Your Way Ahead in Advertising by Thomas Kemeny. This book in particular, taught me how to take ideas to the next level and make waves in a never-ending sea of distraction. So, make waves I did.

Results

As of right now, I have heard back from multiple of the box recipients who have shown me some love for the creativity and work that went into this project and asked to chat.

After posting the video on TikTok summarizing this project, it got over 60k views in just 24hrs and resulted in a surge of engagement ranging from very… passionate opinions to heartfelt support and astonishment.

Conclusion

If you’ve made it this far, you deserve a medal. So, here you go: 🏅

If you love this project and need a copywriter with a never-ending supply of passion and creativity, slide into my DMs and let’s get to work.