For this campaign, we were asked to create hyperlocal assets to run in specific neighborhoods throughout New Jersey and New York City. While some remained more general, others leveraged specific traits of individual neighborhoods in order to appeal to residents.
DOOH
Design: Alexandre Correa
ECD: George Decker
CD: Jeff Good
Made at DNY
RADIO
For these radio ads we were tasked with bringing awareness to New Jersey residents regarding CityMD’s presence in the state. We focused on commuters who spend plenty of time bumper to bumper, listening to the radio.