The Insight
Many people associate banks with shady practices and a lack of transparency..
The Idea
CHIME will separate themselves from traditional banks by prioritizing transparency and introducing BANKS WITHOUT THE BS. The campaign will use lipograms to show people what it’s like to remove all the BS from the world around them.
Chime
Banks Without the BS
SPORTS PARTNERSHIP
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SPORTS PARTNERSHIP 〰️
MUSIC
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MUSIC 〰️
