TOm segura goes Rogue

When it came time to find a celebrity influencer to represent Rogue® Nicotine Pouches, we knew Tom Segura was the man for the job.

For Tom Segura Goes Rogue, we dialed up Tom’s down days from touring. Whether it’s learning to drift in Austin, or catching waves in Palm Springs, Rogue and Tom Segura are all gas, no brakes.

For this campaign, I helped conceptualize each episode of the social series, worked with the director to script out the videos, ideated on ways to best incorporate branding into each situation naturally, and acted as the sole on-set creative for the production.